Public Relations

The extent of message control differentiates Public relation and advertisement. Public relation is an uncontrollable means of promotion. Public relations afford the genuineness of indirect third-party endorsements. Here you are not paying for advertisement, where as a publication is freely giving space for your company. This is a powerful means to build up a public opinion. A well prepared press release can impress the customers more. In public relations, you are more exposed to the media and hence you must be well presented before the people. You can sponsor some events and send out a press release on that for media or publication. You can even chose a combination of advertisement and public relation, if budget permits.