Direct marketing:

Direct marketing can be defined as the personalized approach to the customers. It has the advantage that it increases the customer confidence. There are different methods of direct marketing. Sending mails to the existing as well as prospective customers is an age old marketing technique. Direct response advertising is another means which is done through an order or an enquiry for information or personal visits. Mailing orders is a direct marketing means aiming at female customers. Tele marketing is another widely used direct marketing method where by creating a direct communication of the company with the customers. Teleshopping is the trendiest mode of direct marketing. It provides a means for the customers to select an item by viewing in Television. Another advantage of direct marketing is referrals.