Email marketing in India

Email marketing is a powerful medium and a very fast way to get clients/customers. Till date email campaign is one of the cost effective solution that every marketing company does. Marketing companies use CAN SPAM Act to send email or blast emails to millions of customers. It is simple - but is it effective? Many companies ended up in legal problems sending out spam mails to corporate companies. No doubt that customers wants to choose this type of marketing and excited to know that their product/services is known to millions of users in short span of time. You have to take into consideration that people get annoyed, file complaints and get irritated when they see junk emails. Rather, there are different options to do this, permission marketing, opt-in email marketing, sending to specific vector - handpick and personalize emails and send it out to them.